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Impact of Advertising Law on Business and Public Policy

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Product Description

Publishers Note :The first comprehensive public policy analysis of advertising law, this book presents some practical recommendations to improve the performance of advertising laws from the perspectives of marketers, consumers, and taxpayers. It analyzes all of the recent cases under the primary advertising laws, the Federal Trade Commission and Lanham Acts, to see how well these statutes are serving the interests of competition and consumers. The book also examines less well-known advertising laws such as the antitrust laws and the laws of the U.S. International Trade Commission.

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Technical Details

Author Name: Ross D. Petty

Publisher: Praeger Pub Text

Language: English

ISBN: 9780899306179

Format: Hardcover


Year Published:

Product Dimensions: 8.75 * 1.00 * 5.75 cm

Boxed-Product Weight: 1.05g

Quick Code: QCBO3298031

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Item model number: Not Available

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