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Make up Forever 30th Anniversary Eye Shadow Launch
Chris / Published on September 8, 2014
Make Up Forever have released new eye shadows to mark their 30th anniversary.
The Artist Shadow features new 210 colours and comes in 5 different finishes.
This project has been 3 years in the making and now they’re finally here and we want them ALL!
These gel powder based eye shadows claim to be ‘highly blendable and give ‘intense payoff’ as well as are said to deliver 88% concentrated colour pigment.
This is the highest percentage of pigmentation power currently on the market, meaning that even though they are slightly pricey they are TOTALLY worth the money! The eye shadows come in 2 gram pots and a little bit goes a long way, which means that they won’t run out for at least a few years.
The five different finishes are Matte, Satin, Iridescent, Diamond and Metal. Each of these finishes has over 40 shades each and is different from the other and is absolutely to die for!
The Matte Finish products have no shine, or no gloss and are completely blendable- almost like an airbrushed finish with great colour pay off. These eye shadows are almost chalky and do not reflect light, making them a great base and contouring colour.