Why Social Media is a Must for Small Businesses


Holly / Published on March 25, 2013

You may spend all of your free time on social media sites such as Twitter, Facebook and Pinterest, but did you know that they can actually be really beneficial for your small business?
After years of avoiding social media, small businesses are starting to embrace it. Despite this, Business Network International’s (BNI) latest survey found that 75% of business owners have been “put off” a particular company due to its poor use of social media.
So how do small companies ensure that they turn likes and follows into actual customer engagement and boost sales? An article in the Guardian follows four entrepreneurs who have managed to make social media work in their favour for their SME.
So if you’re the proud owner of a small business and want to increase your sales, here’s how to use social media to your advantage:
- Be selective and focus on the platforms that potential customers are likely to use.
- Be social; too many people make the mistake of simply announcing, rather than engaging.
- Be responsive. Don’t ignore your customers; if they post a question or query, answer it as soon as possible. Social media is all about communication.
- Be adaptable. The world of social media is evolving rapidly which means you need to constantly monitor activity and responses and adapt your business strategy accordingly.
Here at Choiceful, we love to bring our online sellers helpful business tips via our social media channels. If you’re looking for our latest competitions, be sure to check out our Facebook page, whereas our Twitter page is the place to be for all the latest business and technology updates.
Make social media work for your small business today. We love hearing your thoughts and feedback, so let us know how you’ve used social media to help your business.

Search Tags: Social media, Social commerce, Online marketing, SME

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