The Changing Face of Business


Laura / Published on February 21, 2013

Do you have your own website? Maybe you’re looking to become an online seller via online marketplaces such as
If you answered yes to either of the above, you’ll need to make sure you’re up-to-date with all of the latest business strategies. That’s where we come in.
Nowadays mobile phones are becoming more and more popular, with the number of worldwide users soaring year on year. Did you know that there are 695 million mobile phone subscribers in Africa?
In places like Africa, where owning a computer and having access to the internet is too expensive, business moguls have had to find a more effective way of reaching out to the wider community. Some innovative African companies have developed ways to harness the e-potential of mobile business, providing an easier way for Africans to communicate and conduct their trade.
SlimTrader for example, is an e-commerce firm that has enabled easier exchange of goods and widened the online markets for Africans thanks to the mobile technology the company created which allows users to search for and buy products via text message. At the click of a button, people are able to make purchases from their mobile devices.
Whilst we in developed countries have much easier access to the internet, there’s no denying that mobile phone technology is being used on a far greater scale nowadays. reports “a survey of US adult smartphone owners found that 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone”. It is for this precise reason that new entrepreneurs should be looking to reach out to the mobile market as well as traditional internet users when they do business.
Developing pages to work specifically on mobiles will help online sellers to target a much wider audience, as many internet users nowadays access the internet from their mobile. Encouraging potential customers to share your information via social networking sites such as Facebook and Twitter is another great way to secure more sales.
So the next time you list products, think about how you can reach out to your mobile customers too.
Listing items on’s marketplace is completely FREE and there’s no limit to how many you can list.
With 100,000 products in our home and garden and health and beauty categories, we’re always on the lookout for more so get scouring your house and garden shed now and start earning money for your unused goods in minutes via

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